Rugby fever at Silverstar with new Absen Outdoor LED Screen

Rugby fever at Silverstar with new Absen Outdoor LED Screen

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If thereโ€™s one thing South Africans love, itโ€™s putting on a green shirt and cheering for the Springboks. Silverstar Casino & Entertainment Complex, part of the Tsogo Group, in Krugersdorp, knows this wellโ€”and theyโ€™ve just made watching the big games even better.

โ€œThe Square,โ€ Silverstarโ€™s outdoor hub surrounded by restaurants and al fresco dining, now boasts a new, high-definition LED screen, giving fans a front-row experience no matter where they sit. The upgrade was made possible by Omega Digital who recommended an Absen A0625 outdoor LED display panel (10.24m x 5.76m).

(Pictured Above): Nadia Godridge, Manager of Events at Silverstar, with members of her technical team Sasasa Chiliza, Tshepo Manana and Xolani Khumalo.

 

Nadia Godridge, Manager of Events at Silverstar, has been part of the Tsogo Group for nearly 20 years, initially at Montecasino and, for the past 10 years, at her current location. โ€œSilverstar is such a family-friendly location with a lovely vibeโ€”you can look around and see the mountains behind us. We wanted a screen that matched the energy of the place,โ€ she says.

The old screen had been around for over ten years and just couldnโ€™t keep up with the action. Omega, known as the Collaboration Experts, were called in to provide a technical solution that made everything run smoothly and gave everyone peace of mind.

โ€œRugby is huge here, and we couldnโ€™t really screen the games properly this year. The Square is one of our main event areas, so we decided it was time to upgrade,โ€ Nadia explains. โ€œOmega wasย  fantastic throughout the project. From planning to installation, they kept me updated and delivered quality service.โ€

She adds that the screen is bright, crystal clear, and adjusts its brightness depending on the weather. โ€œYou can see everything from the back of the Square,โ€ says Nadia. โ€œItโ€™s a real asset for both guests and tenants.โ€

Unlike temporary hire solutions, the permanent screen, with a resolution of 1536 ร— 864 pixels, allows Silverstar to fully integrate it into the broader property strategy. Itโ€™s not just about broadcasting major sporting events like rugby, soccer, cricket, and Formula 1โ€”it also serves as a marketing tool for the casino, its restaurants, and movie house. Guests can enjoy live feeds, event activations, and promotions, enhancing their overall experience and encouraging longer stays at the on-site restaurants.

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